Get ‘Sales Cowboys’ to Buy-In to CRM

Get ‘Sales Cowboys’ to Buy-In to CRM

Brian Gardner No Comment

It’s always difficult to get everyone on-board with new technology. CRM is no exception. In fact, distributors, reps and manufacturers often face a challenge in getting “sales cowboys” to embrace CRM. Some worry that Big Brother wants to look over their shoulders. Some just resist a change to their regular routines.

I frequently repeat that culture is one of the most common reasons that CRM fails.
A few of the tips offered by members of my Industrial Sales Management Peer Group on reining in sales cowboys include:

Get more insights on buy-in in the MDM blog: 5 Tips to Get Sales Cowboys On-Board with New Tech.

If you’re interested in joining an Industrial Sales Management Peer Group, learn more here.

Check out our free whitepaper download: 10 Reasons CRM Fails and (and How You Can Succeed).

SalesProcess360 Videos featuring Brian Gardner

Get insights based on decades of experience in industrial markets, including why you should think beyond outside sales, how to take a proactive approach to sales opportunities and how to let sales process drive your CRM wish list.