About Us

Whether you currently use CRM or are considering one, SalesProcess360 can help you get the most ROI from your CRM investment. We specialize in services that help industrial sales organizations at every stage of your CRM journey. 

From vendor selection, project design, project execution, onboarding and training, our mission is to help you achieve the highest level of business intelligence. With deep experience in the Industrial Automation and Distribution markets, we have created many re-usable tools that simplify and ensure the right data collection.

We’ll help you build the best implementation plan and overall CRM solution for your needs. 

Hear more about SalesProcess360 in the video below, featuring founder Brian Gardner:

Meet the Team

Brian Gardner, Founder

Brian Gardner

Brian Gardner, the founder of SalesProcess360, is the author of ROI from CRM: It’s About Sales Process, Not Just Technology, which pulls from his more than 25 years of experience in sales management and CRM. He served as a sales manager for a major regional industrial rep/distribution company for 15 years before he built Selltis, an industrial sales team CRM solution with roots in process improvement. He took his passion for sales process improvement to the speaking and coaching world with SalesProcess360. He is also a Subject Matter Expert in CRM at Texas A&M University.

Gardner believes getting ROI out of CRM doesn’t have to be complicated. To gain an edge on the competition, companies simply need to focus on effective yet basic processes to manage the blocking and tackling aspects of selling. He works with companies to take a systematic approach to implementing and using CRM by identifying needs and mapping out a plan to meet them, utilizing not just the outside sales team, but all touch points with the customer.

Connect with Brian on LinkedIn.

Roger Van Nuis, Director Market Development

Along with strategic sales and marketing activities, Roger will help drive growth and client ROI as a full-service provider in the CRM space.  He has over 25 years’ experience in various sales and marketing rolls with Yokogawa and HIMA Americas in the multi-channel industrial automation space.    

SP360 is uniquely positioned to become a thought leader in this space.  Our holistic approach to CRM along with value added services at any phase of the CRM Life Cycle are designed to maximize ROI.  SP360 provides a complete needs assessment, audit, gap analysis and detailed roadmap guiding successful implementation of your existing CRM or even identify which CRM solution is the right one for your company.  Roger earned his BS in Marketing from the University of South Carolina and is currently a member of the board of advisor to the business school.  He is a certified instructor of Miller Heiman Strategic Selling and the Large Account Management Process (LAMP). 

Connect with Roger on LinkedIn.

Mike Lewis, CRM Consultant

SalesProcess360, LLC (SP360) is proud to announce the addition of Mike Lewis to our team of CRM Consultants.  “Mike is a perfect fit.” says CEO Brian Gardner.  “As a Consultant, he brings over 25 years of experience in the Industrial Process Automation space in various sales management roles with market leaders such as Emerson and National Underground Group.”  Mike has extensive experience leading teams using Strategic Selling, Large Account Management Process, SPIN Selling and Solution Selling methodologies, as well as designing, launching, and training teams using various CRM platforms. 

Using the powerful suite of solutions from SP360, Mike will work closely with clients maximizing ROI from CRM.  “I’m a strong advocate of CRM and have experienced first-hand the business value that an effective sales process properly implemented within CRM can have in driving alignment, clarity and performance improvements within sales teams.” Says Mike Lewis.  In addition to this impressive work history, Mike earned his Chemical Engineering degree from Texas A&M University and an MBA from The University of Texas, Austin.  Mike can be contacted at [email protected] 

SalesProcess360 is a member of:





SalesProcess360 Videos featuring Brian Gardner

Get insights based on decades of experience in industrial markets, including why you should think beyond outside sales, how to take a proactive approach to sales opportunities and how to let sales process drive your CRM wish list.