About Us

Get the CRM you need — on the first try.  

SalesProcess360 are consultants that help companies gain greater ROI from their CRM by bridging the gaps between business needs, technology, and best-in-class sales processes. Whether you have an existing CRM, or are considering implementing one, we can help at every stage of the project.

What makes SalesProcess360 different?  

As CRM architects with over 25 years’ experience, we understand the challenges associated with CRM. Using proven methodologies, processes and proprietary tools, we help customers avoid the common pitfalls that eat away at ROI. Our approach focuses on allowing your stakeholders to see the value of investing in three core competencies: Design Assurance, Project Execution and Onboarding.We are platform-agnostic consultants that help you find the right solutions for your business. We have deep experience with all major CRM providers, VARs and solution providers. 

Our roots 

Our DNA is in the industrial manufacturer, rep and distributor models. We take a 360-degree look at your sales cycle and enable processes that work for your business. The result?  

Our clients end up with the right solution and understand how to leverage CRM to its full potential.  

We provide our clients with:  

  • CRM Audit and Gap Analysis 
  • Detailed roadmap guiding successful implementation of your existing CRM 
  • Guidance on which CRM solution is right for your company 
  • Ongoing program support 

From vendor selection, project design, execution and onboarding, our mission is to help you reach and exceed your ROI expectations. Our clients see the difference: 

Meet the Team

Brian Gardner, Founder

Brian Gardner

Brian Gardner, the founder of SalesProcess360, is the author of ROI from CRM: It’s About Sales Process, Not Just Technology, a compilation of 25 years of experience in sales management and CRM. Brian served as a sales manager for a major regional industrial distribution rep company for 15 years before building Selltis, an industrial sales team CRM solution with roots in process improvement. He took his passion for sales process improvement to the speaking and coaching world with SalesProcess360. He is also a Subject Matter Expert in CRM at Texas A&M University. 

Brian believes getting ROI out of CRM doesn’t have to be complicated. To gain an edge on the competition, companies simply need to focus on effective yet basic processes to manage the blocking and tackling aspects of selling. He works with companies to take a systematic approach to implementing and using CRM by identifying needs and mapping out a plan to meet them, utilizing not just the outside sales team, but all touch points with the customer. 

Connect with Brian on LinkedIn.

Mike Lewis, Executive Consultant

Using the powerful suite of solutions from SalesProcess360, Mike Lewis works closely with clients to help them maximize ROI from CRM. Mike is a strong advocate of CRM and has firsthand experience of the business value that an effective sales process properly implemented within CRM can have in driving alignment, clarity and performance improvements within sales teams. In addition to his impressive work history, Mike earned his Chemical Engineering degree from Texas A&M University and an MBA from The University of Texas, Austin.   

Mike has extensive experience leading teams using Strategic Selling, Large Account Management Process, SPIN Selling and Solution Selling methodologies, as well as designing, launching and training teams using various CRM platforms. 

“Mike is a perfect fit. As a consultant, he brings over 25 years of experience in the Industrial Process Automation space in various sales management roles with market leaders such as Emerson and National Underground Group.” – Brian Gardner 

Mike can be contacted at [email protected] 

Roger Van Nuis, Director Market Development

Along with strategic sales and marketing activities, Roger Van Nuis helps drive growth and client ROI as a full-service provider in the CRM space. He has over 25 years of experience in various sales and marketing roles with Yokogawa and HIMA Americas in multichannel industrial automation.     

Roger believes SalesProcess360 is uniquely positioned to become a thought leader in this space. Our holistic approach to CRM along with value-added services at any phase of the CRM lifecycle are designed to maximize ROI. Roger earned his BS in Marketing from the University of South Carolina and is currently a member of its business school advisory board. He is a certified instructor of Miller Heiman Strategic Selling and the Large Account Management Process (LAMP). 

Connect with Roger on LinkedIn.

SalesProcess360 is a member of:

SalesProcess360 Videos featuring Brian Gardner

Get insights based on decades of experience in industrial markets, including why you should think beyond outside sales, how to take a proactive approach to sales opportunities and how to let sales process drive your CRM wish list.