Most companies – typically more than 90% of companies with CRM that I talk to during presentations and association roundtable events – don’t feel like they are getting a return on their investment in CRM.
CRM is a wonderful tool for making better business decisions
I spoke last week at the Sales GPS Executive Workshop in Austin, hosted by MDM and Indian River Consulting Group. I talked with distribution leaders there about how many distribution companies proudly consider themselves to be quoting machines.
So you’ve spent the right amount of time and money to clean up your data, and have had a successful CRM implementation.
But remember: The work doesn’t stop the minute you hit Go.
Before implementing a new CRM, most companies think they have their arms around their data, but when they really dive in, they realize their data is all over the place. Multiple salespeople with the same contacts, spelling issues, no connections between contacts and companies – you name it.
Get insights based on decades of experience in industrial markets, including why you should think beyond outside sales, how to take a proactive approach to sales opportunities and how to let sales process drive your CRM wish list.