What We Do

Whether you use or are considering Salesforce, SAP, Microsoft Dynamics, Selltis or any other system, we can help you get ROI from CRM. We offer services to help industrial sales organizations at every stage of CRM, from vendor selection and specifications to ongoing training. Call 504-957-8499 or email [email protected] to talk about how your company can get the most from CRM.

CRM Specification

Using our CRM Audit, we'll identify your company's true needs and map a custom plan for CRM success.

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CRM Evaluation

Invite us to join your CRM selection team. We can help you define specifications, make the most of demos and identify providers.

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CRM Implementation

Using our "start slow and grow" approach, we'll work with your company to ensure your implementation is a success.

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CRM Coaching

We'll work with your team on the basic blocking and tackling that we have found companies need to get to the next level in their businesses.

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Latest Insights

The Impact of CRM on the Digital Customer Experience 

CRM plays a crucial role in elevating the overall customer experience, particularly from a sales perspective. When implemented effectively, CRM can transform a vendor's status from a commodity supplier to a trusted, strategic partner. A well-optimized customer experience no

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Your CRM Didn’t Work Out? Considering a Second Try?

Have a bad taste in your mouth from your last CRM implementation attempt?   Know that your business could benefit from a single source of truth across the organization but hesitant to give it another shot?   Read More

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Despite CRM’s Evolution, ROI Remains Elusive 

New market pressures are changing how CRM is used.  Read More

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SalesProcess360 Videos featuring Brian Gardner

Get insights based on decades of experience in industrial markets, including why you should think beyond outside sales, how to take a proactive approach to sales opportunities and how to let sales process drive your CRM wish list.

What Our Clients Say

Eric Slevin

“Brian understands our industry and what we need to see from the standpoints of account managers, inside sales, sales management and executive management. Brian brings us his experience, helping us get to where we need to, quicker.”

Eric Slevin, Vice President, ECI

Adrian Vickers

“He’s our advocate, he understands our organization and our needs. More than that he thinks like a Spartan and with over 25 years of CRM experience in our market, Brian knows how to tune the system to unlock its full potential.”

Adrian Vickers, VP Spartan Controls

Kelly Rath

“We made CRM a customer focused project and found the right partner in SP360.”

Kelly Rath, Sales Manager, Spartan Controls

Michel Portelance

"We found great value working with SalesProcess360. It was money well spent. I would encourage anyone that wants to implement CRM in their business to get SP360 involved early.”

Michel Portelance, Laurentide Controls, Vice President of Sales

Chuck Hakala

"The audit was incredibly eye-opening for everybody in the organization …. It also reinforced the confidence of adoption factor for our managers.”

Chuck Hakala, Caltrol Inc., VP Sales

Cheryl Fulton

"Brian Gardner's deep industry experience was very helpful during the onboarding and implementation process. He understands what an account manager needs out in the field."

Cheryl Fulton, Operations Manager, OTC Industrial Technologies

Brad Fisher

“I would highly recommend SP360 as the technical lead and driving factor behind a CRM implementation ... They have expertise and capabilities to leverage software to become a better professional sales organization.”

Brad Fisher, Vice President of Sales and Business Development, Experitec

Doug Baker

"Founder Brian Gardner understands the challenges of industrial sales because of his extensive management experience in the field. This gives him a unique ability to explore and analyze problems and suggest solutions."

Doug Baker, Teledyne

Joe Incontri

"If you are a distributor, representative or manufacturer in the industrial equipment sector, you will benefit greatly from SalesProcess360's insights on sales management and customer information systems optimization."

Joe Incontri, Krohne Inc.