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The Pitfalls of CRM: Why Aren’t You Getting ROI? [Video]

The Pitfalls of CRM: Why Aren’t You Getting ROI? [Video]

Brian Gardner No Comment

In my speaking engagements, I frequently ask the audience whether they have implemented CRM. And then I ask who feels they are getting ROI from CRM? Very few say they are getting ROI – maybe 10 percent of the room on average.

So why aren’t companies getting what they want out of CRM? What are the common pitfalls?

Watch this video to learn the most common reasons companies miss out on the return they are seeking from the technology:

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