I’m excited to announce my new book, ROI from CRM: It’s About Sales Process, Not Just Technology, is now available from MDM. Order your copy here.
My goal with this book was to provide simple yet effective strategies to get the most from customer relationship management. When you read this book, you will learn how to approach CRM as a system for leveraging knowledge throughout your business, and gain an edge with a revamped sales process and engaged team.
This book includes:
- Common reasons that CRM fails – and how you can avoid them
- Why CRM should be viewed as a revenue generator, not a cost
- Why limiting CRM to outside sales will cause you to miss out on half its value
- How to break old habits and get your team on-board with CRM
- How to identify and fill gaps in your sales process using the SalesProcess360 CRM Audit
If you’re looking for a speaker on the topic of sales process and CRM, learn more here or contact us today.