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How to Get ‘Sales Cowboys’ to Buy-In to CRM

How to Get ‘Sales Cowboys’ to Buy-In to CRM

Brian Gardner No Comment

It is always difficult to get everyone on-board with new technology. CRM is no exception. In fact, distributors, reps and manufacturers often face a challenge in getting “sales cowboys” to embrace CRM. Some worry that Big Brother wants to look over their shoulders. Some just resist a change to their regular routines.

I frequently repeat that culture is one of the most common reasons that CRM fails.

A few of the tips offered by members of my Industrial Sales Management Peer Group on reining in sales cowboys include:

Get more insights on buy-in in the MDM blog: 5 Tips to Get Sales Cowboys On-Board with New Tech.

If you’re interested in joining an Industrial Sales Management Peer Group, learn more here.

Check out our free whitepaper download: 10 Reasons CRM Fails (and How You Can Succeed).

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