In the past few blog posts on SalesProcess360, we’ve addressed the sometimes difficult transition companies have to make when they decide to move forward on a CRM project.
In this post, we talk about the importance of getting what I call your “top guns” involved in CRM implementations.
The top guns are those salespeople who have been working for you for a long time; they are good at what they do, and they have the respect of their teammates. Getting them involved early on will pull other people into the project. When you tap your top guns to play a part in leading the transition, tell them how critical their role is. Stress that their buy-in will help make the CRM project a success.
Your top guns should not dominate the team, however. But they will play a critical role on the cross-functional team that will evaluate and analyze what your business needs from CRM and which areas CRM will target first for improvement.
And balance the perspectives of your seasoned top guns with ideas from newer employees can provide a fresh point of view on the process.
Check out SalesProcess360’s latest whitepaper, 10 Reasons CRM Fails (and How You Can Succeed). Download it today to learn more about how to succeed, and feel free to share with your team!
And as always, let me know if you have any questions or want to learn more about how SalesProcess360 can help your business succeed with CRM.